AdFreak

Who Do You Live For? MetLife Asked People on the Street, and the Results Are Quite Sweet

CP+B puts positive spin on a grim, dry topic

Headshot of David Gianatasio
By David Gianatasio

September 9, 2014

MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension.

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Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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