Who Do You Live For? MetLife Asked People on the Street, and the Results Are Quite Sweet

CP+B puts positive spin on a grim, dry topic

MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}