Ad Executive Who Helped Name the Big Mac Has Died at 89

Jack Goldsmith, co-founder of Pittsburgh agency MARC USA and one of the fathers of McDonald's Big Mac, died on Jan. 6 at the age of 89.

This Powerful Campaign Hopes to Teach Young People What Consent Is

If a woman or man is asleep or unconscious, that person isn't going to say anything, which means they can't consent to any kind of sexual activity. So unless that person gives you a firm "yes," it's rape.

With Aggressive Expansion Plans, Firehouse Subs Taps MARC USA for Creative

To help fuel expansion, Firehouse Subs has selected MARC USA for creative chores following a review led by consultancy Select Resources International.

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office.

MARC Is an Agency That Brings Innovation to Retail

Specs Who Tony Bucci, chairman; and Michele Fabrizi, president and chief executive officer What Advertising agency Where Pittsburgh offices

Women Feel Pressure Dressing Families At Easter

Easter brings a welcome end for winter-weary consumers and, for retailers, the opportunity to move shoppers into the lighter, brighter apparel and accessories of spring and summer.

Payless Selects a Lead Creative Shop

Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob Wolf Partners/TPG in Santa Monica, Calif., the consultancy that managed the search. The other finalist was The Richards Group in Dallas.