Alt Image Text

Ad Executive Who Helped Name the Big Mac Has Died at 89

Brand Marketing

By Erik Oster

Jack Goldsmith, co-founder of Pittsburgh agency MARC USA and one of the fathers of McDonald's Big Mac, died on Jan. 6 at the age of 89.

Brand Marketing

This Powerful Campaign Hopes to Teach Young People What Consent Is

By Katie Richards

Brand Marketing

With Aggressive Expansion Plans, Firehouse Subs Taps MARC USA for Creative

By David Gianatasio

Brand Marketing

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

By Kristina Monllos

Brand Marketing

MARC Is an Agency That Brings Innovation to Retail

By Noreen O'Leary

Alt Image Text

Women Feel Pressure Dressing Families At Easter

Brand Marketing

By Noreen O'Leary

Easter brings a welcome end for winter-weary consumers and, for retailers, the opportunity to move shoppers into the lighter, brighter apparel and accessories of spring and summer.

Alt Image Text

Payless Selects a Lead Creative Shop

Brand Marketing

By Andrew McMains

Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of [...]