Ad Executive Who Helped Name the Big Mac Has Died at 89

Jack Goldsmith also co-founded agency MARC USA

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Jack Goldsmith, co-founder of Pittsburgh agency MARC USA and one of the fathers of McDonald's Big Mac, died on Jan. 6 at the age of 89.

Goldsmith worked closely with client Jim Delligatti, Western Pennsylvania's leading McDonald's franchisee and inventor of the Big Mac (who also passed away this past November at the age of 98), to create and name a new sandwich to fit the hearty appetites of Western Pennsylvanians. They originally named the sandwich the Big Mac Super Sandwich, and Goldsmith was instrumental in convincing McDonald's corporate to roll out the idea.

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