How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets
Performance Marketing
CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community.
How Selling Out Can Help or Hurt Your Band
Brand Marketing
Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able [...]
Miley: Textbook Case of the Inevitable Teen Star Rebrand
Brand Marketing
Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.'
DanceOn’s Formula for YouTube Success
Performance Marketing
If DanceOn is any indicator, YouTube is on to something with its much-hyped $100 million, 96-channel rollout.
Madonna Still Managing to Get Ads Banned for Being Too Sexy
Creativity
It's hard to believe we still live in a world where Madonna is considered too sexy for things, but ABC blushed at the ad for her Truth or Dare fragrance [...]
YouTube Natives Topping Big Names Early On
Performance Marketing
Guess which companies are having early success as part of YouTube’s massive 96-channel rollout? The ones that have done it before.