IfOnly Sells 2,000 Experiences in Its First Year

Online store pitches dreams instead of products


While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco 49er Frank Gore.

And, what it's selling seems to resonate with consumers: The company, which turns one year old in August, has sold over 2,000 experiences to date and claims their revenue has doubled every quarter. The San Francisco-based company pitches experience-driven packages that vary wildly in price—from getting chef Michael Chiarello to follow you on Twitter for $35 to meeting musician Ted Nugent backstage for $555 to an all-expense, high-end trip for four to the World Cup in Rio de Janeiro for $85,000.

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