Madden NFL

College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL

If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own game, the day will be yours.

Madden Game Uses Google to Create Gif Ads in Real Time

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly create gif ads and customize the message based on what is happening on the field.

Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden

It's Madden season, which apparently is a good time not to be friends with Kevin Hart. In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to which Hart is willing to go in his quest to defeat Dave "the Lesser" Franco at video game sports.As baffling as it is bafflingly long, the ad from agency Heat, San Francisco, rolls out quite a few celebrity cameos, including (for some reason) NBA star Damian Lillard and (because why not?) Harley Morenstein from Epic Meal Time.If you like watching zany, over-the-top celebrity antics—or just like seeing James Franco's brother get slapped—this might be the ad for you. If not, well, you probably stopped reading when you saw the phrase "three-and-a-half-minute promo."Credits after the jump.

Electronic Arts Awards Its Media Business

The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources.