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The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources.
Sources identified the other finalists as MediaCom in Los Angeles and UM in San Francisco. The Redwood City, Calif., video game marketer spends an estimated $130 million in measured media annually.
The winning agency succeeds WK Media, EA's media partner since 2005, which split with the company and did not defend. Select Resources International in Santa Monica, Calif.,
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