Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden

Or maybe he just hates Dave Franco

It's Madden season, which apparently is a good time not to be friends with Kevin Hart. 

In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to which Hart is willing to go in his quest to defeat Dave "the Lesser" Franco at video game sports.

As baffling as it is bafflingly long, the ad from agency Heat, San Francisco, rolls out quite a few celebrity cameos, including (for some reason) NBA star Damian Lillard and (because why not?) Harley Morenstein from Epic Meal Time.

If you like watching zany, over-the-top celebrity antics—or just like seeing James Franco's brother get slapped—this might be the ad for you. If not, well, you probably stopped reading when you saw the phrase "three-and-a-half-minute promo."

Credits after the jump.


Agency: Heat
Chairman, Executive Creative Director: Steve Stone
Creative Director, Copywriter: Warren Cockrel
Creative Director, Art Director: Anna Rowland
Senior Writer: Ryan Hartsfield
Senior Art Director: Jeff Fang
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Business Affairs: Kathy Brooks
President: John Elder
Director of Client Services: Aaron Lang
Account Manager: Bryant Marcia
Assistant Account Manager: Nicole Bronstein
Client: Electronic Arts
Vice President, Advertising and Design: Dana Marineau
Director of Global Creative Strategy: Dustin Shekell
Advertising Manager: Scott Crissman
Production Company: Hungry Man
Executive Producer: Mino Jarjoura
Director: Wayne McClammy
Director of Photography: Bryan Newman
Line Producer: Nate Young
Editing Company: Arcade
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Cristina Matraica
Editor: Christjan Jordan
Assistant Editor: Connie Chuang
Music Composition: Beacon Street Studios
Vocal Performer: Conway
Executive Producer: Adrea Lavezzoli
Mixer: Mike Franklin
Assistant Mixer: Dewey Thomas
Producer: Kate Vadnais
Visual Effects, Conform: The Mill
Senior Executive Producer: Sue Troyan
Producer: Jordan Sharon
Production Coordinator: Kris Drenzek
Shoot Supervisors: John Leonti, John Shirley
Creative Director: John Leonti
2-D Lead: John Shirley
3-D Lead: Tom Graham
Colorist: Adam Scott
2-D Artists: Nick Tayler, Brad Scott, Scott Wilson, Adam Matis, Jake Albers, Robin McGloin, Tim Robbins
3-D Artists: Kenzie Chen, Chris Goodrich, Bridget Warrington, Yorie Kumalasari, Krystal Sae Eua, Jesse Flores, James Ma, Blake Sullivan, Katie Yancey, Jonah Austin, Tyler Mele Design: Justin Demetrician
Graphics, Animation: Cinco Design
Creative Director: David Cipriano
Producer: Wendy Bryant
Motion, Animation: Russell Hirtzel, Carlos Maya