In Times of Crisis, Gen Z Urges ‘Be a Brand, Not Our Best Friend’
Founder and CEO of the Ambassadors Company, Maxine Marcus shares Gen Z insights around perceived brand authenticity, loyalty and more.
Ideas for Creating Customer Engagement Moments at a ‘Distance’
Performance Marketing
Creating fun, memorable customer engagement moments will go much further in helping your brand survive choppy waters than any heavily discounted promotions right now. Think about it: If you are [...]
What Sports Teams Teach Brands About Lovemarks
Performance Marketing
Back in 2004, Kevin Roberts, CEO of Saatchi & Saatchi, put out the idea of Lovemarks: Brands that rise to such a high level of love and respect that they [...]
3 Customer Experience Tips for Marketers to Reduce Churn
Performance Marketing
Here’s the backdrop for our customer experience story. It takes most organizations months to onboard new employees to get them to full productivity. In fact, according to the Society for [...]
4 Customer Experience Lessons From Your Wait Staff
Performance Marketing
It's not very often I give a 40% tip at a restaurant, and it's not because I’m cheap. But the other night was a different kind of customer experience, with [...]
Psychology of Choice for B2B Marketing
Performance Marketing
Addressing personal values matters in B2B marketing — more than most might think. In fact, research from Motista and ThinkGoogle shows that B2B brands have more emotional bonds with their [...]
How Blockchain Is Beginning to Increase Customer Loyalty
Performance Marketing
Customer acquisition vs. retention is a debate that has continued to rage for decades. But in a digital age of personalized experiences, customer loyalty is once again a very hot [...]
The Heart of Retail
Evolving retail brands takes innovation driven by the right team, the right leadership and a whole lot of heart. Not just heart for your customers, but heart for your team [...]
When ‘Customer Service’ Makes Things Worse
Performance Marketing
When a customer has to contact customer service, you've already messed up. When that customer service is lacking, lazy or downright stupid, it might as well be an ad for [...]
1 Ingredient for a Happy New (Marketing) Year
Performance Marketing
Business success has long been founded on making products that make people happy and making people happy about products. For most, the driving vision and mantra has been: Make people [...]