Are You Meeting Your Customers’ Mobile Needs?
Performance Marketing
Most of the U.S. population — 61 percent — say they use mobile phones for shopping activities, according to the 2017 Synchrony Financial Digital Study recently completed. But, what would [...]
People Aren’t Always Honest About Their Locations
Performance Marketing
As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if [...]
Citymaps Revamps Mobile App, Nabs Big Brands
Performance Marketing
Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer
Rewards-Based Mobile Ads Perform Best, Per Study
Performance Marketing
SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often
VivaKi Is Partnering With Adelphic for Smarter Mobile Ads
Performance Marketing
VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance
Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons
Performance Marketing
Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile co