Rewards-Based Mobile Ads Perform Best, Per Study

Data shows that consumers demand value

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SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or engaging in exchange for their time. Smartphone users in particular will click mobile banners if there's a gift card, coupon, events tickets or loyalty points—in that order—on the other side.

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