A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising being created that consumers really find so annoying.
Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company has tens of thousands of developers accessing its network daily, and the heaviest users pay if they pass a certain threshold, according to sources.
Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source. The development was later confirmed with Foursquare.
As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if your target consumers aren’t where they claim to be?
Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer
SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often