location-based marketing

Infographic: Consumers Know Exactly How They Want to Be Marketed To

A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising being created that consumers really find so annoying.

Foursquare Starts Selling All That Data

Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company has tens of thousands of developers accessing its network daily, and the heaviest users pay if they pass a certain threshold, according to sources.

Foursquare’s New Ads Tap Twitter and Require $100K Commitment

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source. The development was later confirmed with Foursquare. 

People Aren’t Always Honest About Their Locations

As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if your target consumers aren’t where they claim to be?

Citymaps Revamps Mobile App, Nabs Big Brands

Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer

Rewards-Based Mobile Ads Perform Best, Per Study

SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often

VivaKi Is Partnering With Adelphic for Smarter Mobile Ads

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile co