Liquor

Ad of the Day: Laphroaig Turns Mixed Opinions of Its Scotch Into Amusing Christmas Carols

Laphroaig, a singular single-malt Scotch known for its potent and polarizing flavor, has spent the better part of the year soliciting tasters' opinions.

Laphroaig Scotch Doesn’t Mind If You Think It ‘Tastes Like a Burning Hospital’

Anyone who's tried Laphroaig, one of the few truly robust Scotches that's also widely available, knows that it sparks passionate responses ranging from delight to disgust. Now the distiller is parsing out those perspectives in all their oddly specific glory with a new campaign called "Opinions Welcome." In the video spot from U.K. agency White Label, we see real first impressions from tasters who aren't sure what's being poured out of the unlabeled green bottle. As a longtime Laphroaig fan, I can attest that every reaction is 100% accurate, even the skeptically negative ones like, "I think they let the cows in that one," and, "You can smell the seagull's armpits." Of course, those who appreciate the Scotch will also recognize the accuracy of more positive references like, "briny, smoky bacon flavor" and even "damp dog and tree bark." Hey, it's an acquired taste.  On that note, the brand is also rolling out a series of print executions that highlight the rather unique ways people have of summarizing Laphroaig's feisty flavor. Check them out below.

The French Fire the Latest Round in the Champagne Wars

This is the story of an accident and a fight. The accident created what is today a $5 billion industry—and that kind of money explains the fight. So we’ll take this in order, then.

After Bacardi, More Liquor Marketers Seek New Agencies

Just weeks after it emerged Bacardi had initiated a global search for a new creative lead agency comes word that more high-profile liquor brands are looking for new shops. Sources say both Jim Beam and Belvedere Vodka have reached out to agencies.

Top 10 Commercials of the Week

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the hundreds of TV commercials aired each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages.

Top 10 Commercials of the Week: Aug. 31- Sept. 7


Selling Aperitifs in an MGD World

Some brand creators prosper by falling in step with established trends; Robert Cooper is not one of them.