Why George Clooney Wears James Dean’s Pants
Brand Marketing
In May 2001, a relatively new auction site called eBay had the media world abuzz. For sale was an artifact, dated to 1880, and dug up from the mud of [...]
Instagram Brings Ads to U.K., Canada and Australia
Performance Marketing
Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first [...]
5 Tech Brands that Made Noise at NewFronts This Week
Performance Marketing
The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on [...]
The 6 Manliest Fashion Brands of All Time [Video]
Brand Marketing
What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.
Instagram Video Ads Are Coming Soon
Performance Marketing
Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested, [...]
Instagram Ads Boost Ben & Jerry’s and Levi’s Brand Recall in Early Tests
Performance Marketing
Ben & Jerry's Instagram ads saw a recall lift of 33 percentage points while Levi's received a 24 point jump for the same statistic as the brands released data today [...]