Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first countries in line.
The photo-sharing network only launched sponsored posts last year with paid messages from marketers like Ben & Jerry’s, Levi’s and Taco Bell.
“Since introducing ads last November, we've worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt natural in people’s feeds,” Facebook said today announcing the international expansion.