Instagram Ads Boost Ben & Jerry's and Levi's Brand Recall in Early Tests

Results bode well for mobile app

Ben & Jerry's Instagram ads saw a recall lift of 33 percentage points while Levi's received a 24 point jump for the same statistic as the brands released data today from respective campaigns that ran just over a week in November. The numbers represent the first data-based revelations about paid Instagram promotions, which debuted nearly seven weeks ago.