These Are the Oscar Ads and Moments Viewers Paid Attention to the Most
It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a [...]
How to Market Marty, Leo and The Wolf of Wall Street
Brand Marketing
Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge.
Golden Globes Rule Sunday Night
NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars [...]
Leonardo DiCaprio Can’t Get the Girl in Chinese Cell-Phone Ads
Creativity
Leonardo DiCaprio's a big star—an entire generation of female moviegoers lost their virginity to other guys while moaning his name. Leo can get any girl he wants. But he lets [...]