The North Face is all about fun stunts in Korea, where it regularly gives shoppers unexpected surprises—and films them for videos that, as often as not, go viral. The most famous one was in 2014, when the brand created a pop-up store whose floor disappeared, forcing the startled shoppers to have to engage in some athletic activity by climbing the walls. Another stunt had shoppers try out a VR experience that turned out to be way more real than they expected. Now, agency Innored is back with its latest caper.
Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day. Maybe you even have a gnarly beard and a Clif bar in your pocket. Well, what if next time you went shopping for gear you were immediately put to the test?
As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and exhibitors flying west are having to make do without members of their teams. If you're flying east, however, your main problem is going to be crowding.
My Pick: Bridge of Life Samsung Life Insurance, Korea In a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology.