Korea

The North Face Surprises Shoppers With a Free Jacket, but They Have to Zipline for It

The North Face is all about fun stunts in Korea, where it regularly gives shoppers unexpected surprises—and films them for videos that, as often as not, go viral. The most famous one was in 2014, when the brand created a pop-up store whose floor disappeared, forcing the startled shoppers to have to engage in some athletic activity by climbing the walls. Another stunt had shoppers try out a VR experience that turned out to be way more real than they expected. Now, agency Innored is back with its latest caper.

This North Face Store’s Floor Disappears, Forcing Shoppers to Climb the Walls

Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day. Maybe you even have a gnarly beard and a Clif bar in your pocket.  Well, what if next time you went shopping for gear you were immediately put to the test?

CES 2014 Preview: Time to Learn Mandarin (and Korean)

As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and exhibitors flying west are having to make do without members of their teams. If you're flying east, however, your main problem is going to be crowding.

A Bridge Notorious for Suicides Is Transformed in a Creative Project

My Pick: Bridge of Life Samsung Life Insurance, Korea In a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology.

Bon Appétweet! Twitter Opens Paris Office

Twitter's global expansion continued today as the social firm announced it was opening a sales office in Paris at the LeWeb conference in The City of Light, per a Twitter rep late this afternoon.