This North Face Store’s Floor Disappears, Forcing Shoppers to Climb the Walls

Sudden sporting challenge for visitors

Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day. Maybe you even have a gnarly beard and a Clif bar in your pocket. 

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.