With the digital video space becoming more and more crowded by the day, just how will CNN's Great Big Story, the online video initiative launched yesterday, set itself apart?
The Kool-Aid man's explosive antics have been unquestionably cool since he busted through his first wall in the 1970s. But could he possibly survive such a dramatic entrance?
Marketers have long banked on the star power of pro athletes to sell stuff. Here, some of the weirdest jock-brand mashups of all time.
The world's most famous spokespitcher, the Kool-Aid Man, just got a glassy makeover to help promote the brand's new sugar-free liquid drink mix. The Kool-Aid Man, who's been around since 1954, was made over by Saatchi & Saatchi in New York and VSA Partners of Chicago.
Most shoppers have never heard of Edwin Perkins, nor the dubious assortment of potions and elixirs—including a purported smoking cure called Nix-O-Tine—that he sold via his mail-order company in Nebraska a century ago. Perkins never became the chemist he fancied himself, but he was a hell of a good marketer.
Professional voice acting seems to be a pretty fascinating career—or at least, it has been for Frank Simms, the voice of the Kool-Aid Man, among other brand characters.