Kids Issue

Six Tips on Talking to the Post Generation

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of

Infographic: a Look at Kids’ Media Consumption

It may not be surprising that kids in every age group are watching TV regularly, but that's far from the only way the lunchbox set are consuming media. With digital devices now a facet of everyday life, even the youngest among us are tuning in via tech.

The Rise and Fall and Rise of Hasbro’s TV Strategy

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker.

A People’s History of Transformers Cartoons

Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring […]

Kids Are Heard but Not Seen in Haribo’s Hilariously Kooky Candy Ads

IDEA: Candy brings out the kid in everyone.

Cruise Ships Now Depend on Parents Bringing the Kids Along

In the summer of 1951, a passenger aboard the RMS Queen Elizabeth had plenty of things to do. There was shuffleboard, deck tennis, books to borrow from the library. The Berlin Philharmonic performed Beethoven’s Symphony No.

A Look at Kids’ Exposure to Ads

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and accordingly, seeing commercials.

Kids Need a Cool Lunch Box, and Marketers Know It

According to the U.S. government, more than 50 million of our children head off to school each morning, and roughly 32 million will eat the lunch prepared by the cafeteria ladies. That means 18 million kids brown-bag it. 

The Story of Kids TV Mastermind Fred Seibert

Fred Seibert is sitting in his New York office, filled with Legos and comic books, talking enthusiastically about his first big failure.

6 Surreal Toons That Made Kids’ Animation What It Is Today [Video]

If the phenomenally successful kids show Adventure Time appears to have stretched the envelope of animated reality in ways never before seen, then you have simply not been paying attention. The most inspired surrealists of the last century apparently preferred children's animation as their canvas of chioice. Here are six of the finest.