Kids Need a Cool Lunch Box, and Marketers Know It

Who are the stars stamped in metal these days?

According to the U.S. government, more than 50 million of our children head off to school each morning, and roughly 32 million will eat the lunch prepared by the cafeteria ladies. That means 18 million kids brown-bag it. 

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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