Kids Need a Cool Lunch Box, and Marketers Know It

Who are the stars stamped in metal these days?

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According to the U.S. government, more than 50 million of our children head off to school each morning, and roughly 32 million will eat the lunch prepared by the cafeteria ladies. That means 18 million kids brown-bag it. 

Photo: Todd Huffman; Prop Syling: Helen Quinn

Or, lunch-box it.

While media and marketing vehicles geared to youngsters are trending digital, here's something to chew on: Lunch boxes have, functionally speaking, barely changed at all. (It would be hard to imagine anything more analog, in fact, than the lunch pail.)

What is different are the faces stamped into that metal.

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