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IDEA: Candy brings out the kid in everyone.
It's a simple, straightforward truth that's illustrated memorably in two new British ads for Haribo Starmix candies showing grownups not just acting like children but speaking like them, too—thanks to some expert lip-syncing of dialogue. The result is peculiar and hilarious and very much in line with the brand's spirit.
"Tonally we always try to bring some infectious positivity to the brand with our work—always playful and a bit cheeky," said Laura Derbyshire, business director at Haribo agency Quiet Storm.
"We know from experience in the office that if you open a pack of Haribo, people can't help but smile and dive in," added planning director Jon Howard.