The Story Behind Fidget Cube, the $4 Million Phenomenon You Didn’t Know You Needed
Creativity
If your friends know you to be a restless pen-clicker, you've probably already been tagged a dozen times or so on the promotional video for Fidget Cube. Viewed tens of [...]
LeVar Burton on How He’s Evolving Reading Rainbow and Who Should Really Sing the Theme Song [Video]
Performance Marketing
Earlier this year LeVar Burton took a major leap of faith with Mark Wolfe, co-founder and CEO of the Reading Rainbow.
This Interactive Time Capsule Wants to Grant You Immortality as a Digital Avatar
Creativity
Today's cool but slightly horrifying vision of the future comes courtesy of Yourbot, which is a combination of a digital time capsule and man's search for immortality.
Kickstarter Looks to Wash Hands of Broken Promises
Performance Marketing
Less than a week after the Federal Trade Commission updated its requirements for online retailers, which must provide refunds when goods and services aren’t delivered in a timely fashion, Kickstarter today [...]
Q&A: How Reading Rainbow Soared Back, and How It Will Reach Its $5 Million Goal
Creativity
Things are looking sunnier than ever for Reading Rainbow. After the show's Kickstarter hit its $1 million goal in just 11 hours, the creators set their sights on a new [...]
The Most Memorable 5-Word Webby Award Speeches
Performance Marketing
The Webby Awards are known as a celebration of the best content online, but it's also a competition among the winners as to who can give the most clever acceptance [...]