For years, Kenneth Cole has used his fashion brand's advertising to raise awareness of various social causes—in the early years, it was AIDS awareness and
Adams Outdoor Advertising took home the Best Billboard Campaign award for its "Big Slushes" ads for Sonic Drive-In at the Outdoor Advertising Association of America's Obie Awards on Tuesday night. The campaign turned billboards in the Charleston, S.C., area into giant slushes complete with 3-D straws.
For the first time in its 25-year history, Men’s Health is putting a regular guy on its cover. November’s cover boy won’t be an actor, athlete or model, but he will be the winner of the magazine’s “Ultimate Men’s Health Guy” competition.
While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs were certainly not amused.
Whatever he was wearing yesterday—boots, loafers, sandals, pumps—Kenneth Cole appeared to really step in it when he tweeted out an awkward reference to the Syrian crisis as a way of promoting his footwear. It wasn't the first embarrassing tweet for the pun-loving would-be copywriter.
Some say Kenneth Cole will never learn. I'm more of the opinion that he has absorbed some lessons—like how to court controversy and coverage while (mostly) avoiding real carnage—all too well.
Ken definitely needs a stiff drink and a long soak in the tub. You would not want to be walking in his shoes today. UPDATE Brian Morrissey adds: Cole is […]
Finally. The philosopher/shoe salesman Kenneth Cole has weighed in on the Egypt uprising. The Great Man finds an angle nobody else thought of when he cheekily interprets the Cairo "uproar" […]