Kenneth Cole Makes a Syria Joke, Because the Egypt One Went Over So Well

Is he for real?

Headshot of Tim Nudd

Kenneth Cole's February 2011 tweet about Egypt—"Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online"—became part of every case study on terrible corporate tweeting. But it seems Cole didn't learn much from the episode, as he just tweeted a reference to the Syria crisis—as a way to pitch his footwear. (The @KennethCole feed is written by the man himself and "not representative of the corporate @kennethcoleprd feed.") Repeating the mistake is so odd, it must be … intentional?

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@nudd Tim Nudd is a former creative editor of Adweek.