Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer.
Jean Claude van Damme
It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly drones along in the background.
How do you one-up Jean-Claude Van Damme doing splits atop two Volvo trucks? With Chuck Norris doing splits on two airplane wings, of course.
A few weeks ago, Kmart unveiled a rather racy spot for its Joe Boxer brand. And last week, the Show Your Joe clip, featuring six no-pants wearing studs shaking their money-makers to delightful holiday music, saw its views on YouTube jump 100 percent to 12.7 million.
Sometimes, the best parodies are the most subtle. Case in point: This truly impressive face dub of disgraced Toronto Mayor Rob Ford onto the body of Jean-Claude Van Damme in his "Epic Split" ad for Volvo Trucks. There's really nothing to it beyond the face switch, but the effect is so perfectly executed by New York-based visual effects shop Artjail, it's plenty satisfying. "We were completely in awe of the Volvo-Van Damme 'Epic Split' spot," Artjail writes in its YouTube summary, "and remain completely in awe of Mayor Ford's epic lifestyle north of the border." Check out Artjail's demo reel after the jump and see some images of how it was done over on Fstoppers. Hat tip to Evan Travers for sending me this one.
How do you do create an interesting demonstration of the "stability and precision of Volvo Dynamic Steering"? With the help of Jean-Claude Van Damme and his impossibly flexible legs.
Just a few weeks after we featured Jean-Claude Van Damme's strange ice-crotch ad for Coors Light, he's back again, this time shilling laundry detergent in his homeland of Belgium. He looks quite a bit less haggard in this one, but that might just be the result of cropping off the mullet.