Ad of the Day: Coors Light

Jean Claude Van Damme compares the beer to his frozen crotch

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There's no shortage of aging B-list movie stars who'll do a commercial for a few bucks these days. Think of Steven Seagal, well past his prime, in that "Sheep Impact" mini-film for Australian beer Carlton Dry. Usually the results are middling at best, but this new U.K. spot for Coors Light, starring Jean Claude Van Damme, at least gets points for extra absurdity. In it, the Muscles from Brussels stands on a snowy mountainside and waxes poetic about how Coors Light is a lot like .



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