One of the key features of the upcoming Guitar Hero Live is the real-time reaction of a live-action crowd, who'll tell you pretty quickly if you suck at lead guitar. And both Lenny Kravitz and James Franco don't exactly rip it up—at least in the early scenes—in this new commercial for the Activision game from 72andSunny.
Droga5 delivers two of the year's most entertaining celebrity endorsements, as James Franco and Jaleel White ride with their alter egos—the former paired with his artsy side, the latter with a wax figure of Steve Urkel—in a big new campaign for Scion.
"When I needed McDonald's, McDonald's was there for me. When no one else was." James Franco offered an unlikely endorsement of the fast-food chain Thursday—at a time when its treatment of employees is under scrutiny—by writing a Washington Post op-ed in which he fondly recalls working there as a struggling actor in the '90s.
Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and the public, "Who are you?"
On the World of Gucci Web page, visitors can shop the collection, watch runway videos, visit the Gucci Pet page and click through a slideshow that shows just how big the world of Gucci is.
Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on Christmas Eve in defiance of a hacking group that threatened to shut down Seth Rogen and James Franco's buddy movie.
While many people were expecting The Interview to be the goofball stoner comedy of the holiday season, it's turned into a headache for film executives as they struggle to stem the flow of hacked Sony information and terrorist threats against those who support the movie.
The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing, calculate the best route there and text his date to meet him at the bottom—all before he crashes through an awning into a dumpster and dusts himself off.
AOL says it racked up 150 million views on its original video content and more than 75 million unique viewers last year, but isn't standing pat. The company will announce 16 unscripted Web-only programs that brim with Hollywood talent at its NewFronts presentation on Tuesday evening.
Cinematic trailers for upcoming book releases are rarely all that enjoyable, but then again, they rarely feature the amorous insights of a gay James Franco.