Ad of the Day: James Franco, Jaleel White Star in Droga5's Wonderfully Weird Scion Spots

Riding with their alter egos

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Droga5 delivers two of the year's most entertaining celebrity endorsements, as James Franco and Jaleel White ride with their alter egos—the former paired with his artsy side, the latter with a wax figure of Steve Urkel—in a big new campaign for Scion.

The spots, directed by Smuggler's Randy Krallman and targeting millennials, are self-consciously quirky and very well constructed, as they poke light fun at the actors' personas. Along with a third spot starring an inflatable tubeman from a car dealership, the work launches Scion's new iM and the iA models.

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