El Al’s New Airline Joins the Parade of Funky In-Flight Safety Videos
Creativity
Even the discount airlines need a rockin' safety video now. Get down with the latest in-flight jam, titled "Up," created for a new budget airline also called UP, owned by [...]
Grey Uses the New Facebook Poke to Create Self-Destructing Ads for Lingerie
Creativity
Facebook has redesigned its Poke feature to allow people to send their friends video clips that self-destruct 10 seconds after opening. "Hey, that would be great for safe sexting!" you [...]
Israel’s Silicon Wadi
Performance Marketing
Avishai Abrahami sits on the rooftop patio of his five-year-old Web company, Wix.com, contemplating the scene below. The Mediterranean Sea gleams in the late afternoon sun, shedding rays on the [...]
John Cleese Orders Strike on Iran in Israeli Ad for Chocolate Spread
Creativity
We've already established that John Cleese will do anything for money when it comes to shooting ads. (Faulty showers, anyone?) He seemed to redeem himself just a little bit recently [...]
Kotex Makes Gifts for Women Based on Their Pinterest Boards
Creativity
For brands trying to get their heads around Pinterest, here's a clever engagement of the site's users by Kotex. For a Kotex campaign called "Woman's Inspiration Day," Israeli agency Smoyz [...]
Obsessive-Compulsive Disorder PSA Makes You Watch Over and Over
Creativity
Here's a nice example of form meets function—a one-second PSA about obsessive-compulsive disorder that you have to watch over and over again to get the message, much as OCD sufferers [...]