Obsessive-Compulsive Disorder PSA Makes You Watch Over and Over

Viewer experiences OCD's symptoms

Headshot of Tim Nudd

Here's a nice example of form meets function—a one-second PSA about obsessive-compulsive disorder that you have to watch over and over again to get the message, much as OCD sufferers repeat their actions as part of their anxiety disorder. Nice work by McCann Digital Israel. Check out the case study below.

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@nudd Tim Nudd is a former creative editor of Adweek.