Interactive Advertising Bureau

IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

What the IAB Wants Ad Buyers to Know About Digital Audio

When was the last time you listened to an internet radio station or a podcast?

Marketers: Hold Facebook Accountable for Measurement Flubs

"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of trust in advertising."

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year. The IAB and PwC's half-year report tracked ad spending from January through June, comparing it to 2015.

Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.

ESPN’s Long-Form Storytelling Could Turn Sports Podcasting on Its Head

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.

Facebook’s Key to Conquering the World: Beating the Ad Blockers

Facebook is determined to defeat ad blockers. Daniel O'Leary

IAB Expands Its International Reach With New Dmexco Partnership

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences.

IAB Study Says 26% of Desktop Users Turn On Ad Blockers

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position.