3 Examples of Social Media-Worthy Outdoor Advertisements
Performance Marketing
It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social [...]
Meet Andy McCune, Co-Founder of a Social Storytelling App with 13 Million Users and Counting
Focusing his time and energy on projects that truly compliment his lifestyle, Andy has been able to grow a travel media company to more than 1 million followers and an [...]
Cool Tech for Content Curation, Project Management
Performance Marketing
When assessing the best tools for content curation and project management, it’s important to identify what your needs are before diving into possible solutions.
Everything You Wanted to Know About Social Video But Were Afraid to Ask
Video is well on the way down its path toward total domination of the digital landscape. Cisco estimates that by 2020 a million minutes of video content will cross global [...]
How Instagram’s “Shop Now” Button is Shaking Up Publishers’ Social Commerce Strategies
There seems to be a misconception these days that brands can slap a “Shop Now” button onto an Instagram post and instantaneously produce significant revenue. Yes, the behemoth platform has [...]
Instagram Is Getting Ready to Introduce Live Stories to Users Globally
Performance Marketing
Instagram is about to let everyone around the world "go live." The company is expanding its live video offering, Instagram Live Stories, to users worldwide.
Why Brands Should Include Social Video in Their Super Bowl Ad Spend
Brand Marketing
With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
These Data Visualizations Show What Was Hot on Facebook and Instagram Over the Holidays
Performance Marketing
Unsurprisingly, Facebook and Instagram chatter revolved around the holidays in December, with Christmas and New Year's topping the list of hot topics. But there were a few surprises: for one, [...]
64% of Marketers Have a Snapchat Account, According to New Report
Performance Marketing
While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2.
Instagram Is Dropping Ads Into Its Stories Feature, Now 150 Million Daily Users Strong
Performance Marketing
Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August.