Instagram marketing

KFC Will Bring Gaming to Instagram With the ‘Kentucky Fried Football Challenge’

Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm.

Here Are the Instagram Emojis That Get the Best Engagement for Brands

Simply Measured studied 2,500 Instagram posts by global brands from the Interbrand 100 list and found that the emoji known as "love heart" performs better than all other emojis on the platform by a wide margin, averaging more than 120,000 likes and comments per post.

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral campaign got so much praise—Mark Zuckerberg even participated.

Instagram Unleashes a Fully Operational Ad Business

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook


Report: Brands Are Now Posting More to Instagram Than Facebook

Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app.

Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links

Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its marketing sophistication.

Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way to get creative, as seen today when The Gap launched a micro-series on Instagram tied to the looping function.

Instagram’s CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them

Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of them younger than 35 years old.

Here’s a Look at Instagram’s First Beer Ads From Stella Artois

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on Instagram, which started selling sponsored posts last year.