Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm.
Simply Measured studied 2,500 Instagram posts by global brands from the Interbrand 100 list and found that the emoji known as "love heart" performs better than all other emojis on the platform by a wide margin, averaging more than 120,000 likes and comments per post.
The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral campaign got so much praise—Mark Zuckerberg even participated.
Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.
Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app.
Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its marketing sophistication.
Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way to get creative, as seen today when The Gap launched a micro-series on Instagram tied to the looping function.
Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of them younger than 35 years old.
Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on Instagram, which started selling sponsored posts last year.