Nestle’s Orchid Bertelsen on Testing Conversational AI and Failing Forward
Leading digital innovation across more than 70 brands in the Nestlé portfolio, Orchid Bertelsen knows that being truly innovative starts with the problem you're trying to solve. It's this approach, [...]
Ulta Is Amplifying Voices To Build Empathy, Community and A New Makeup Collection
Interview with Karla Davis, Sr. Director of Integrated Marketing and Media at Ulta Beauty, discussing a first-of-its-kind partnership with Essence magazine that's taking the brand beyond the typical full-page ad [...]
Intuit’s CMO On How ‘Grit and Resilience’ Shaped Her Career
Lara Hood Balazs’ journey from Seattle to CMO of Intuit was forged with grit and resilience, in no small part to having entered the workforce during a recession. It was, [...]
Panera Bread’s Mark Berinato on Mobile NFC and Why Emotion is Central to Customer Experience
Fast-casual café chain Panera Bread has made big technology moves over the past five years to improve the customer experience. One of those moves was to bring on Mark Berinato, [...]
PlayStation VP Mary Yee on Reclaiming Market Share Through VR Gaming
It’s a $135 billion industry and growing, with gaming brands continuing to compete for consumer dollars and the title of most innovative. See how VP Mary Yee – a seasoned [...]
Verve CMO Orlando Baeza Masters the New Art of Pollination
Orlando Baeza is the CMO of Verve, a global word-of-mouth, advocacy-based sales platform that incentivizes fans to sell tickets to their networks. The five-year-old well-funded startup is already the secret [...]
The New Chief Brand Officer of Tongal Empowers a New Wave of Talent
I first met Tina Walsh, the new Chief Brand Officer at Tongal, when she was at Hasbro working in sunny California. I remember walking into her office with action figures [...]
Lessons from the 2019 Digital Innovators Summit: Diversify & Invest in Quality Content
William Ford Gibson is an American-Canadian writer who has been called the “noir prophet” of the cyberpunk subgenre of science fiction. It was Gibson who coined the term “cyberspace” in [...]
Introducing the New Brandweek Innovators Council
Today we announce another new Brandweek Council, the Innovators Council (Press Release). We officially launched this Council last year with inaugural members Barbara Martin Coppola, CDO of IKEA, Dara Treseder, [...]
How Carbon’s Dan Ashby Is Changing The Game With Revolutionary 3D+ Innovation For Sports
From his past experience working for tech solutions companies, including Salesforce, to his current role as Head of Marketing for leading 3D/4D CLIP manufacturer Carbon, Dan is going against the [...]