PlayStation VP Mary Yee on Reclaiming Market Share Through VR Gaming

It’s a $135 billion industry and growing, with gaming brands continuing to compete for consumer dollars and the title of most innovative. See how VP Mary Yee – a seasoned vet with previous stints at Clorox, Johnson & Johnson, and Shopzilla – is helping PlayStation reclaim its No. 1 spot in the market and what key traits she looks for in a stand-out brand marketer.

Heide Palermo

@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.