Ulta Is Amplifying Voices To Build Empathy, Community and A New Makeup Collection

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Karla Davis’ path to Ulta Beauty is anything but happenstance. While she spent some time in CPG, for brands like Johnson & Johnson, PepsiCo/Quaker and Kraft Foods, Karla has always dreamed of being in the world of beauty. Now, as Sr. Director of Integrated Marketing and Media at Ulta, Karla is spearheading creative new partnerships resulting in valuable new insights for the brand and even a new makeup collection.

What drew you to Ulta Beauty?

Funny story.

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