Brands everywhere are cringing at the prospect of nasty—or even friendly—tweets coming their way from Donald Trump. But it's incoming press secretary Sean Spicer who's been waging a weird war on an ice cream brand for almost seven years.
Around the suburbs of Buffalo, N.Y., Bill Pavone is something of a celebrity. He's better known as Chilly Billy, which is also the name of his ice-cream truck. The freezers in the back hold no fewer that 32 varieties of packaged ice cream. Some of them (like the chocolate chip cookie sandwich) are very popular with the kids.
Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.
Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.
The process of logo design is pretty intriguing, particularly when a designer takes you step by step through the development of a mark. The video below is a great example, as Kath Tudball of design firm Johnson Banks explains the creation of a gourmet ice cream startup called Mr. Cooper.
Parodies of Apple's "1984" continue to surface at the oddest of times—such as 4/20, America's unofficial day of marijuana appreciation. Ben & Jerry's has created the spot below to celebrate the Brrr-ito's bold assault on the despotic repression of ... ice cream sandwiches. It's admittedly a rather odd metaphor and cultural callback, but somehow it still works. So check out the spot, then get ready to "have one rolled for you" on Monday.
It's getting real at Dairy Queen this month, as the venerable fast-food chain stages an online battle between two of its Blizzard frozen treat flavors for autumnal supremacy. The showdown: apple vs. pumpkin, and the best part of the tongue-in-cheek campaign from Kansas City-based agency Barkley is the rivalry it has created between "apple capital of the world" Wenatchee, Wash., and pumpkin festival home Caro, Mich. After all the fan votes are counted, one town will be crowned Blizzard Treat Capital of the World. The other will be wiped from the face of the earth, I imagine. Enthusiastic residents of each town really shine in campaign videos, as they extol the virtues of apples or pumpkins. I want to party with that Mike Myers-esque long-haired Wenatchee dude in the purple cap who says he "can't get enough apples" because "apples are just happy ... happy fruit." Damn straight, my man! That said, a compelling case is also made by the kid who proclaims, "I grew a 707-pound pumpkin." All of these folks are clearly proud of their communities, but they're also wink-wink self-aware and in on the joke. It's all quite good-natured, and plays like both a spoof and a celebration of homespun Americana. How do you like them apples? Not that much, apparently, as pumpkin's currently leading with more than 60 percent of the vote. Go pick your side.
You might want to grab a snack and get comfortable, because Cornetto's newest ad is an eight-minute short film that is totally worth the watch. As with its other long-form ads, the ice cream brand takes a back seat to a bigger story. In this case, it's a love story. Between the storyline, the style and Lily Allen's narration and cameo, it feels a bit like a softer and sweeter Judd Apatow movie, and I kept waiting for a Zooey Deschanel appearance. Directed by Lloyd Lee Choi for the U.K. market, the spot is clever and cute and funny, and as an avid fan of the Internet, I particularly enjoyed the part when the story's heroine meets brief fame and gets turned into a meme. I don't want to give the whole thing away—you'll want to watch it for yourself. Oh right, it also sells ice cream. Some may argue the product being an afterthought makes for bad advertising, but I think there's something to be said for its entertainment value and the consumer connection. Cornetto has done this before with a romantic three-minute video that's been viewed over 30 million times, and also with a cheesy-but-cute-but-confusing spot last month. It's also just one spot in Cornetto's "Cupidity" series in the U.K. Others include a film about finding love on a road trip; one where a girl declares, "Everything is ugly beautiful"; and a remake of last month's aforementioned confusing video, minus the techno music. It's heavy on the hipster (Instagram photos, flowers in the hair, I'm sure there's a Pabst Blue Ribbon in there somewhere), but totally cute and appealing to what is likely Cornetto's target—millennials and TwoKays (born after 2000), which is apparently what we're calling the generation after millennials. For the next video in the "Cupidity" series, I'm hopeful for a story about an underdog competing in a rap battle in Brooklyn. Other spots from the "Cupidity" campaign:
Their intentions were good, but this ad about real police stopping motorists to give them free ice cream has left some critics saying the feel-good attempt is little more than a corporate-sponsored abuse of power.