Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Parodies of Apple's "1984" continue to surface at the oddest of times—such as 4/20, America's unofficial day of marijuana appreciation.
Ben & Jerry's has created the spot below to celebrate the Brrr-ito's bold assault on the despotic repression of … ice cream sandwiches. It's admittedly a rather odd metaphor and cultural callback, but somehow it still works.
So check out the spot, then get ready to "have one rolled for you" on Monday.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in