Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the service widely so marketers can get access to its iPhones, iPads and computers.
Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone 6 and iPhone 6 Plus, both larger than any Apple phone before them, and the long anticipated Apple Watch.
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into its platform.
State Farm's neighborhood-destroying alien robot is back after a successful run in 2011's "Chaos in Your Town" campaign from DDB, and this time it's coming right for you. Using the GPS in your smartphone, a new iAd from State Farm lets you create a custom video of the robot stomping around your current location. As you can see in the video below, the resulting Chaos clip uses Google Streetview images instead of real-time augmented reality, so it's not quite as dramatic as it theoretically could be. But for something that's created through an ad rather than an app, it's a pretty impressive demonstration of what mobile ads are capable of these days. It's no surprise the insurer is bringing back "Chaos in Your Town," which racked up some pretty impressive numbers in terms of consumer engagement. After the jump, check out the interactive campaign's key stats provided by DDB.