The Story Behind the Pants-Soiling ‘Rings’ Prank That Has 200 Million Views in 24 Hours

Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013’s hugely popular “Telekinetic Coffee Shop Surprise” for the […]

This Horror-Movie Stunt Vandalizes Other Ads, Giving the Models Bloody Eyes

Chicago Portfolio School student Paul Feldmann doesn't have a huge marketing budget for his short film Something's Coming to Get Us, so he made up for it the best way he knew how—by defacing other people's hard work.

Top 10 Web Series Videos: One Actor’s Heart-Stopping Pranks Scare Up Views

Halloween is more than a month away, but SA Wardega scored big on the viral charts this week by unleashing a mutant spider-dog on unsuspecting people.

Visitors to Creepy Hospital Get the Fright of Their Lives in Horror Movie Prank

The makers of "Lord of Tears," a well-reviewed Scottish indie chiller, definitely ruffled some feathers with a pair of pranks that brought the film's evil "Owlman" into real life. In the first and less elaborate stunt, Owlman popped up on Chatroulette, where he set some teeth chattering with fear, though most users just seemed amused. (By Chatroulette standards, he's actually not so bad.) More recently, though, the beaked beastie nested in an an abandoned children's hospital that's reportedly a favorite haunt of sightseers and photographers. "Lord of Tears'" director Lawrie Brewster explains: "Whenever we got a heads up somebody was heading this way … we would get our hidden cameras ready to record what happened when they encountered our Owlman lurking inside. We did not expect the reactions we filmed, and had to cut short the second prank as our victim became too distressed. He was eventually fine in the end and even had a cup of tea with us!" "Distressed" is putting it mildly. Some hospital explorers seem ready for the psych ward after encountering the Owlman in the building's dilapidated halls.  Some will insist the prank was faked, and indeed a cursory search of Google turns up no mentions of an abandoned St. Mary's Children's Hospital, which seems odd if it's such a popular destination. (There is, however, an abandoned St. Mary's asylum in Stannington.) And of course the reactions are almost too perfect. Regardless, the video has proven scary popular, generating almost 1 million views in a few days and lots of buzz for a relatively small film. So I'd call Owlman's latest flight a wise move indeed.

This Japanese Tire Ad Might Leave You With Skid Marks

While plenty of marketing stunts these days take great joy in scaring innocent people with everything from fake telekenesis to nuclear war, it's rare that the viewer is actually

Ad of the Day: Mini Packs a Load of Horror Into a Roomy Countryman for Halloween

Is there anything scarier than rampaging zombie pageant girls? I submit to you that there is, and it's highway driving in a Mini.

Benjamin Moore Paints It Black With a Halloween Prank at a Haunted Hotel

IDEA: Get the job done right, and get out. Painters like to work quickly—and no more so than when the job site is a spooky, abandoned hotel where centuries-old ghosts scare you witless just as you're applying that first coat.

Zombies in Advertising: Oh, the Horror!

When it comes to scare tactics, advertisers are fond of one rotting, shuffling, foul-smelling, flesh-eating monster in particular: the zombie. In this, they're simply mimicking consumers, who've had an insatiable appetite for zombies for years now. And it's often true that nothing brings an ad campaign to life quite like the undead. It hardly matters what you're selling. Cars, electronics, video games, sneakers, candy—whatever the category, the ads are always happy to welcome an animated corpse or two, hell bent on dispossessing you of your brains and your disposable income. For this infographic, we've collected 10 examples of zombie ads from the past year or so—evidence that the trend is hardly slowing down. These creatures will likely still be selling clear through the zombie apocalypse.

‘ABC’s of Death’ Contest Brought to You by the Letter ‘T’

Drafthouse Films is working on a fun little anthology film called The ABC's of Death, in which 26 directors will contribute segments about death, with each of them assigned a different letter of the alphabet.

Phone Ad Scares Living Daylights Out of British

Boo! This Phones 4U commercial from the U.K., featuring a ghostly little girl who haunts a woman in a deserted parking garage, is scary. We're talking road-safety PSA stuff here—solid chills. Britain's Ad Standards Authority has received close to 200 complaints about the spot from folks who say it upset them or their kids.