The Story Behind the Pants-Soiling 'Rings' Prank That Has 200 Million Views in 24 Hours

Thinkmodo unpacks its latest hit

Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013’s hugely popular “Telekinetic Coffee Shop Surprise” for the movie Carrie, or the freaky “Beauty Shop Scare” that same year for The Last Exorcism Part II, with the contorted dead girl terrifying salon patrons.