Ad of the Day: Mini Packs a Load of Horror Into a Roomy Countryman for Halloween

Who's the scariest of them all?

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Is there anything scarier than rampaging zombie pageant girls? I submit to you that there is, and it's highway driving in a Mini.

Still, this spot manages to point up one thing that the Mini brand of go-karts—I'm sorry, compact cars—gets unfairly dinged for: They are, in fact, surprisingly spacious. The Countryman model comfortably seats a jock in his letter jacket, a bobby soxer, an axe murderer and a chainsaw-wielding psychopath.

Created by director Steve Mapp and Butler, Shine, Stern & Partners, the ad drops just in time for Halloween, appropriately.



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