Phone Ad Scares Living Daylights Out of British

Boo! This Phones 4U commercial from the U.K., featuring a ghostly little girl who haunts a woman in a deserted parking garage, is scary. We're talking road-safety PSA stuff here—solid chills. Britain's Ad Standards Authority has received close to 200 complaints about the spot from folks who say it upset them or their kids. The ad could face an ASA ban, but the client—famous for generating buzz with its controversial ads, and no doubt lapping up this mini-media frenzy—gets a thumbs-up from a higher authority.