Hooters Ups Mobile Game With Stronger Data Focus

Hooters is kicking off a mobile loyalty program today in Atlanta that it plans to take national in the coming months.

Hooters Celebrates Turning 30 With Instagram Bash

Hooters, the original "breastaurant" chain, this weekend will begin pushing its 30th birthday campaign that includes inviting back 300,000 former waitresses to celebrate on Oct. 4 in its 400-odd locations. Maybe the women who show up will be scantily clad in their old work uniforms, maybe they won't.

Capital One May Get Charles Barkley on Twitter

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—eve

We’re More Awesome Than Disgusting Chipotle, Says Hooters Ad

Possibly in an effort to prove it's more than a Chuck E. Cheese for misogynists, Hooters hired Skiver Advertising for its new "Step Into Awesome" ad campaign.

New Hooters Ad as Obnoxious and Puerile as You’d Expect

Eastbound & Down is a funny show. So, you'd think its co-creator, Jody Hill, might have done a better job directing this new Hooters commercial from ad agency Fitzgerald+CO. Instead, we get a spot that's both crude and unfunny. It's based on a loutish lifeguard who's disgusted by the wrinkly old people he has to watch in the water, and whose inner dialogue is spoken by angel and devil owl puppets over his shoulder (the owl being the Hooters mascot). "I just threw up in my beak," is the best line the devil owl can muster. "How we approached these [ads] was kind of like we do on Eastbound & Down," Hill says in the behind-the-scenes video. "You start with the script. That's kind of your blueprint for the structure. And then you add on a joke or two, and pretty soon you just start improv-ing off that. That's where you get those kind of magic moments that you can't really write." Perhaps those magic moments were confined to future spots—one of which will apparently star former NFL coach Jon Gruden. Of course, it's possible Hill did a remarkable job here—juvenile and obnoxious being this brand's core attributes after all. Credits after the jump.

Hooters ad offers discounts to married men

The Hooters on West 56th Street in Manhattan is breaking with company tradition and celebrating marriage with a special offer that gives married men discounts all next week. As you […]