Hooters is kicking off a mobile loyalty program today in Atlanta that it plans to take national in the coming months.
Hooters, the original "breastaurant" chain, this weekend will begin pushing its 30th birthday campaign that includes inviting back 300,000 former waitresses to celebrate on Oct. 4 in its 400-odd locations. Maybe the women who show up will be scantily clad in their old work uniforms, maybe they won't.
Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—eve
Possibly in an effort to prove it's more than a Chuck E. Cheese for misogynists, Hooters hired Skiver Advertising for its new "Step Into Awesome" ad campaign.
Eastbound & Down is a funny show. So, you'd think its co-creator, Jody Hill, might have done a better job directing this new Hooters commercial from ad agency Fitzgerald+CO. Instead, we get a spot that's both crude and unfunny. It's based on a loutish lifeguard who's disgusted by the wrinkly old people he has to watch in the water, and whose inner dialogue is spoken by angel and devil owl puppets over his shoulder (the owl being the Hooters mascot). "I just threw up in my beak," is the best line the devil owl can muster. "How we approached these [ads] was kind of like we do on Eastbound & Down," Hill says in the behind-the-scenes video. "You start with the script. That's kind of your blueprint for the structure. And then you add on a joke or two, and pretty soon you just start improv-ing off that. That's where you get those kind of magic moments that you can't really write." Perhaps those magic moments were confined to future spots—one of which will apparently star former NFL coach Jon Gruden. Of course, it's possible Hill did a remarkable job here—juvenile and obnoxious being this brand's core attributes after all. Credits after the jump.