Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram.
Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success.
There's an old joke that circulates every holiday season about how there's really just one fruitcake in the world--the one everybody keeps regifting. But actually, that most unwanted of all presents has been replaced by a far grander and certainly more desirable one: the holiday gift basket.