holiday season

J. Crew and American Girl Embrace Social Commerce Ads for the Holidays

Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram.

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success.

These Over-the-Top Holiday Gift Baskets Won’t Be Regifted

There's an old joke that circulates every holiday season about how there's really just one fruitcake in the world--the one everybody keeps regifting. But actually, that most unwanted of all presents has been replaced by a far grander and certainly more desirable one: the holiday gift basket.

Amazon Is Among Pinterest’s Best Retailers for the Holidays

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research.