Several Major Brands Are Already Investing In YouTube’s Next Challenger
Performance Marketing
Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today.
The Best-Perceived Brands of 2013
Brand Marketing
Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top [...]
5 Awesome Branded Twitter Plays of 2013
Performance Marketing
For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it [...]
Power Tools Brand Tries to Nail Down Target Audience With History’s Counting Cars
Positec, a manufacturer whose Rockwell power tool line has long depended on infomercials to drive business, is moving into a more prime-time TV slot via a partnership with Lowe’s and [...]
Nancy Dubuc Gets Upped to President of Entertainment and Media at A+E Networks
Nancy Dubuc, widely credited with reviving A+E Networks' History network and now in the process of doing the same for Lifetime, has been promoted to president of entertainment and media [...]