Nothing Says Home Improvement Quite Like a Naked Man Tumbling Through the Wilderness
Creativity
Many people are familiar with the feeling of dread that accompanies Dad deciding to fix the sink, or build a garden pond, on his own. He crawls under the house, [...]
Top 10 Commercials of the Week: Sept. 21-28
Brand Marketing
Man Feels His House’s Pain in Crazy New Home-Improvement Ad
Creativity
Hornbach is the world's most outrageous home-improvement advertiser. Every few months, the German chain releases a bizarre new commercial, usually showing the main character experiencing the rush of do-it-yourself construction [...]
Ad of the Day: Hornbach
Brand Marketing
You might think the sound of a jackhammer crunching through concrete is obnoxious. Wrong, says German home-improvement brand Hornbach. It's music.
Home-Improvement Ad Hits the Nail on the Head in Epic Fashion
Creativity
German home-improvement chain Hornbach and agency Heimat Berlin build a winning slow-mo fantasy in this new spot, as a middle-aged guy experiences DIY paradise in the split second it takes [...]