This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart
Brand Marketing
This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:
American Express, Xbox Sync Up to Change Up Console Advertising
Performance Marketing
Marketing on gaming consoles can be as hard as completing the “Mile High Club” campaign in Call of Duty: Modern Warfare.
Halo 4 Trailer Produced by David Fincher Tells Master Chief’s Origin Story
Creativity
Live-action advertising has become as much a part of the Halo franchise as gun-wielding aliens and multiplayer maps. The new trailer for Halo 4, directed by Tim Miller of Scott [...]
Halo 4 Trailer Ushers In New Era for Game With a Proud History
Creativity
Microsoft continues its tradition of exceptional live-action trailers for its blockbuster Halo game series with a new promo that just premiered at E3 for the upcoming Halo 4. The title, [...]
Ad of the Day: Microsoft Halo
Brand Marketing
In a new campaign from Crispin Porter + Bogusky, Microsoft follows the latest celebrity who's headed off to college this fall. But he's not a tween singer or a movie [...]
‘Halo’ fallen-heroes light sculpture complete
Creativity
Before the launch of Halo: Reach, we mentioned that the game's marketing included a "virtual monument" created by fans worldwide. Well, now the 3-D light sculpture is complete, and you [...]